Catie Romero-Finger

Catie is the Founder and CEO of BABS, a web3 marketing and communications firm renowned for driving growth through data-driven, community-centric strategies that attract and engage high-value users. With a wealth of global expertise, BABs designs targeted go-to-market strategies, impactful communications, and dynamic content that heighten visibility, deepen engagement, and build loyal, lasting communities. BABs's proven track record across tier 1 projects consistently yields measurable results in awareness and engagement.With over 20 years of experience in tech marketing and strategic communications spanning the United States, United Kingdom, Europe, and the UAE, Catie has been a leader in developing strategies focused on sustainable business growth rather than short-term projects. Her experiences as one of the few women in the field have fueled her commitment to fostering inclusivity within Web3. This passion led her to found Websh3, an immersive event series dedicated to promoting diversity and inclusivity in the space.As a strategic advisor, Catie underscores the importance of sustainable business models within Web3, guiding companies on the necessity of multiple revenue streams beyond a single project. She is also an angel investor in several pioneering Web3 initiatives that are redefining how data can shape effective Web3 marketing. She advocates for a new era where vanity metrics are no longer the benchmark for a successful token launch or long-term strategy, striving to prove that true traction in DeFi equals Total Value Locked (TVL) plus a genuinely engaged community.A respected speaker, Catie has shared her insights at major industry events worldwide, including NFT.NYC, NFT London, Proof of Talk, Metaweek Dubai, Global Blockchain Congress, and numerous educational webinars. Her influence in tech and Web3 has been recognized by notable organizations, including the Female Tech Leaders Community, CoinTelegraph, and The Glass Digital LTD.Catie’s mission is clear: “I aim to bring data to the forefront of Web3 growth, demonstrating that sustainable success depends on meaningful metrics and engaged communities, and, most importantly, to encourage more women and diverse people to participate in this transformative industry.”Originally from Chicago, USA, Catie is bilingual in English and Spanish and now resides with her family in Sevilla, Spain, dividing her time between Spain, the USA, the United Kingdom, and the MENA region.