Jay Rae

James is a Web3 agency Founder and Marketer within c-suite. Having represented household brands as an Account Manager for over a decade within Web2, he pivoted into the world of Web3 in 2021, as a CMO with the GratefulDAO. He was integral in launching the GratefulDAO’s first NFT project - the Grateful Giraffes, raising $2.2 million through pre-sales and their public mint. He built the marketing team from the ground up and set out the Marketing strategy through their Social Media campaigns and Content Calendars.Following his time with the GratefulDAO, he embarked on a Community Lead role with the 3rd biggest Crypto Media publication globally - BeInCrytpo. It was his responsibility to align and bolster their local communities around the world, operating in a total of 14 countries.Financial freedom, inclusivity & self-sovereignty have always been a passion for James, therefore naturally he has always been drawn towards DeFi. In 2023 he joined the UK’s first FCA-regulated L1 blockchain - ReDeFi, alongside the BABB (Bank Account Based Blockchain) team as a Senior Marketing Manager. He helped grow their marketing team and optimise their marketing campaign. James is currently supporting and consulting several projects and is the Head of Growth for Quintes protocol. His agency, Advocate Agency is currently supporting the launch of several tokens within the Gaming ecosystem, including CZRunz and Hazeman.io. The agency specializes in go-to-market strategy for TGE's. He's also a Brand Ambassador for Card3.ai and a Core Contributor at Steelo.io.